February 1, 2013

• copy writing...

  Some thoughts from a blog I read called Write To Done:

  Step 1: Get in bed with the reader

  Who would you rather sell to? People who won’t benefit from your product, people who could benefit from it, or people who definitely will benefit and have great reasons for buying it?

  Step 2: See the offer as the reader sees it

  Just like the first step, this step is all about the reader. The product or service itself is almost insignificant in this process.You’re looking for:Ways your product can help the readers get from where they are now to where they want to goAspects of the offer that matter the most to themTraits in your competitors they don’t likePast experiences they’ve had with similar productsObjections they have to buying the productQuestions they’ll have about the product and you (or the company selling the product)Other concerns the buyer might have such as risks in purchasing the productForget yourself and your thoughts and forget the product’s features. For now, you’re only interested in what the reader thinks and believes about the product.

  Step 3: Classify, simplify, extreme-ify

  1. Find the strongest concepts that are likely to influence the readers.

  2. Remove everything but the core ideas.

  AND MORE:

  Seven Tips For Casting A Narrow Net

  Here are seven tips that you can use to immediately begin targeting the right audience for you.

  1: Adjust Your Focus.

  2: Stop Writing For The Masses

  3: Toughen Up

  4: Don’t Mimic

  5: Lay It On The Line: Be You, Be Bold

  6: Write to Your Biggest Fan

  7: Learn How to Alienate All The Right People

  Shoot for Progress Not Perfection

  Enjoy Your Uniqueness

  • 3:02 pm
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